Call For Resources
Our board and volunteers have already dug in to reimagine how we foster community and provide you meaningful support as you navigate through today's challenges in these uncharted waters.
A dedicated page has been added to the website to post and collect resources of use to our community as they are found. Please submit your own links and resources using the form at the bottom of the page.
https://www.the-mcma.org/covid-19-resources
Upcoming Online Events
MCMA Webinar - Tuesday, April 14th at 3 pm
This webinar will discuss marketing automation and all of the benefits that it provides for your business. A panel of experts will discuss how this can be implemented into your campaigns, alongside marketing strategies and goals. For the full details and registration check out the MCMA website.
Scholarship & Emeritus Member Applications
With everything changing rapidly for everyone, the MCMA has extended the deadline for applications to Wednesday, April 15th.
Scholarships are available to high school and college students and new this year, members pursuing professional development.
Apply for Scholarships
Emeritus member status recognizes the value of experience. If your workload is reducing as you approach retirement, your community needs your expertise. Emeritus members receive a free lifetime membership in MCMA and discounted attendance rates at all events.
Apply for Emeritus Status
Industry News
One Media Company’s Response to COVID-19
As many in the industry are working to adapt their business in this period of uncertainty, Active Interest Media, based out of Southern California, are embracing the scenario that they have been put in. Andy Clurman, President and CEO of AIM, says that his team is working to maintain operations as usual, even as the industry changes around them. He discusses this change and much more in his interview with Samir Husni.
Read the full interview on Mr. Magazine's Website
How Can Publishers Benefit from Doing Good?
Throughout this pandemic, it has been the role of the media to ethically and transparently facilitate vital information to the general public. That has meant taking down paywalls, as serving the people takes precedence over revenue. As these publishers look for ways to benefit without their usual operations, it is information as simple as an email address that could see them gain success from this period of uncertainty.
In-Person Events Postponed
In light of recent recommendations regarding the COVID-19 virus, the MCMA has decided to postpone in-person events through May 2020. The MCMA offices will be reaching out to anyone who has already registered in the coming days.
Keep Up With Educational Event Recaps
At the MCMA website, watch recaps from a collection of last year's programming on topics including paywalls and pay meters, customer data platforms, SEO / SEM for marketers, traditional sources for subscription marketing and more.
Members can log in to access this year's recaps for the latest educational content.
Event Recaps
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