Today (1/15): SEO & Topic Data in the Newsroom
Live Webinar Beginning at 12pm EST
There are two types of topic and keyword data you should be leveraging: join us and learn which insights you can gain from each of these data sets. Join us on the 15th to:
- Understand the toolkit available for topic discovery and competitive SEO research
- Know the various ways you can integrate SEO data and insights directly into the publishing process
- Have a clear idea of the new world of SEO, what that means for the user and the importance it places on audience data and analysis
Speaker: Lexi Herrick - Associate Director of SEO and Data - SourceMedia
Lexi is the Associate Director of SEO and Data for SourceMedia. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy, enhanced audience engagement and leveraging the latest tools and technology in the newsroom.
Register
Q&A with the MCMA
Jump in to MCMA's new feature - a periodic flash poll that asks you one question on an industry hot topic. A new question every month, share your experience with your peers and we’ll share the results.
This month: Find out how many of your peers are producing podcasts and why.
Industry News
Pub Exec is Talking About Digital Success in 2020
For the new year: focus on the fundamentals. Eric Shanfelt at PubExec.com walks you through taking a fresh look at the basics of your digital presence to tighten your message and increase revenue. (Part 1 of 2)
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FolioMag.com has their Top Trends for 2020
Caysey Welton continues his annual forecast for the publications industry for the third year. This year watch out for changing trends in unionization, affiliate marketing, video and more.
Read More
The Numbers Tell A Story - LinkedIn Predicted to Grow Faster than Expected
E-Marketer.com has the statics to prove that new innovations and a clear focus on the professional audience keep LinkedIn growing.
Read More
The Meteoric Rise of Podcasting
Considering whether to dive and start your own podcast? Check out these statistics and insights about the most compelling audio format.
Read More
Upcoming Events
Webinars:
Partner Events (MCMA Members Can Register for Discounted Rates
- DMCNY - 13th Annual Market Outlook Luncheon (January 16th - The Princeton Club, NYC)
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