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MACMA
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Join date: Nov 7, 2025
Posts (12)
May 15, 2026 ∙ 2 min
B2B Revenue Leak: How First-Party Data Activation Drives Growth and Efficiency
Are you losing revenue due to disconnected data? Discover how first-party data activation can help close gaps and drive better results.
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Apr 29, 2026 ∙ 1 min
What’s Working in Audience Today: Key Takeaways from Omeda's State of Audience 2026 Report
What’s actually working in audience growth, engagement, and monetization right now? And where are teams still struggling? Omeda surveyed media and publishing professionals to understand what is driving progress, where teams are getting stuck, and what leaders should pay attention to next. Omeda’s State of Audience in Media Report 2026 report breaks it down with benchmarks and insights from across the media and marketing landscape—giving you a clearer picture of where to focus next. What...
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Apr 14, 2026 ∙ 2 min
AI in Action: Automating Subscriber Re-Engagement
Discover how media organizations are using AI and GA4 data to automate subscriber re-engagement programs, reduce manual effort, and improve audience engagement.
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