Joyce Neth

I've long believed that audience comes first and events follow. A recent conversation about event-led growth challenged that assumption—and left me adding an asterisk to one of my core audience-building principles.

Reflections on trust, belonging, and why community in media often feels both essential and transactional.

As AI agents increasingly crawl, summarize and recommend content, it’s worth understanding how your site is being interpreted — not just by human visitors, but by machines. There are free tools that can help you start exploring AI visibility and performance.