Audience Reckoning: Rethinking how Media Builds, Knows and Grows Its Audience
Thu, Sep 24
|Chicago Yacht Club
At MACMA Chicago 2026, we're bringing media leaders together to explore what comes next — from rebuilding discovery and strengthening direct audience habits to using first-party data, measuring audience value and connecting content, audience, product, marketing and revenue around sustainable growth.
Time & Location
Sep 24, 2026, 9:00 AM – 4:30 PM CDT
Chicago Yacht Club, 400 E Monroe St, Chicago, IL 60603, USA
About the Event
As audience roles expand beyond lists, traffic, circulation, and registrations, audience leaders are increasingly becoming the connective tissue across content, community, data, technology, and revenue. This summit will explore how audience, editorial, and sales teams can use shared insights, engagement signals, and emerging tools like AI to align around strategy, collaboration, and growth.
Join your peers at MACMA's annual gathering in Chicago for industry updates from top leaders highlighting current practices, successes and solutions.
Expected Attendance: 80 Industry Professionals
Sponsorship opportunities available. Contact us at info@the-macma.org
Schedule
30 minutesCoffee & Mingle
10 minutesWelcome