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Are you losing revenue due to disconnected data? Discover how first-party data activation can help close gaps and drive better results.

What’s actually working in audience growth, engagement, and monetization right now? And where are teams still struggling? Omeda surveyed media and publishing professionals to understand what is driving progress, where teams are getting stuck, and what leaders should pay attention to next. Omeda’s State of Audience in Media Report 2026 report breaks it down with benchmarks and insights from across the media and marketing landscape—giving you a clearer picture of where to focus

Discover how media organizations are using AI and GA4 data to automate subscriber re-engagement programs, reduce manual effort, and improve audience engagement.

Learn how Claude AI can automate job title normalization, improve audience segmentation, and enhance data quality for media and marketing organizations.

MACMA's new digital series, Friday Exchange, is designed to be more conversation than presentation. Join audience professionals in discussing what’s working, what’s changing, and what’s challenging across audience development, marketing, and media.

When news broke last month of the layoffs at the Washington Post, the narrative painted owner Jeff Bezos as the villain. After reading former Book World editor John Williams' op-ed in The Atlantic , I wonder if that’s too easy. Because with a deck that reads, "The editor of the recently scrapped Book World believes in serving subscribers, not data," I think the matter deserves some unpacking. Williams’ op-ed reads like an editor who knows times have changed, but refuses to be

Building audience growth today requires more than clever tactics—it requires systems. In this episode of Audience Architect , hosts Bill Levine and Rick Ellis talk with Sondra Hadden , Senior Director of Audience Growth and Retention Marketing at Informa TechTarget , about how media organizations can build durable audience engines that sustain growth over time. They discuss how audience teams are navigating fragmented distribution channels, why newsletters and other owned cha

As AI agents increasingly crawl, summarize and recommend content, it’s worth understanding how your site is being interpreted — not just by human visitors, but by machines. There are free tools that can help you start exploring AI visibility and performance.

For B2B media companies, an email address is a critical tool that opens the door to opportunities for revenue generation, lead nurturing, and audience retention. Here’s why an email address is one of the most valuable assets in the B2B media space.

The fundamentals remain the same but AI is changing how we achieve those goals. MACMA's Bill Levine and Rick Ellis lead this conversation with Matt Yorke. Yorke shares practical steps to take now to use AI to create "remarkable" moments.

SFG’s Tony Pytlak and Ken Smith discuss how SFG’s technology-first, turnkey platform supports today’s evolving media and D2C business models.

A reflection on the “Audience Operator” label and why building audiences requires more than tools—it requires understanding.

This article explores how B2B publishers can use content syndication and paid media together to drive high-quality audience growth.

MACMA Sponsor Spotlight: Roberta Muller leads Q&A with Bombora's Cara Gilmartin, Senior Director, Insights & Enablement. They discuss Bombora's Data Co-op, AI, personalization and privacy trends.

In today’s issue of Audience Marketing Matters, learn how B2B media companies can systematically identify who their highest-converting audience will be, why they convert, and how to operationalize those insights across content, marketing, and sales.

When your lead form blocks Gmail users, you’re not improving data — you’re rejecting your own audience.

A look at how shallow personalization undermines community—and why conversation matters more than prediction.

To truly understand audience value, B2B publishers must track behaviors that reflect depth, intent, and long-term loyalty. Here are the metrics that most reliably signal engagement for a B2B publishing company.

Best practices specifically tailored to the B2B publishing ecosystem, where decisions involve multiple stakeholders, content is highly specialized, and customer value is tied closely to expertise and trust.

MACMA Sponsor Spotlight, Michael Smith, CTO and Co-Founder of Darwin CX, talks about what it takes to thrive as a modern media company.