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Darwin CX on Building Modern Media Companies: Tools, Mindset, and AI Integration
MACMA Sponsor Spotlight, Michael Smith, CTO and Co-Founder of Darwin CX, talks about what it takes to thrive as a modern media company.
MACMA
Dec 11 min read


Leverage Lab Helps Media Companies Turn Fragmented Data into Real Revenue
MACMA sponsor Leverage Lab helps media companies unlock more revenue from their data by unifying, enriching, and activating audience insights across the enterprise. Founder
MACMA
Nov 261 min read


Omeda's Email Engagement Report
MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda
MACMA
Nov 71 min read


The Power of Simplicity: How FMA’s Audience Data Strategy Saves Hundreds of Hours Each Month
Discover how the Fabricators and Manufacturers Association (FMA) achieved major efficiency gains by simplifying their audience management workflows and maximizing the value of existing data and systems—saving over 100 hours monthly without adding new tools. In this insightful webinar, April Hanrahan, Director of Audience Development at FMA, shares practical strategies on reducing manual tasks, speeding up execution, and improving performance through a back-to-basics approach
Meg Estevez
Aug 81 min read
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