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When news broke last month of the layoffs at the Washington Post, the narrative painted owner Jeff Bezos as the villain. After reading former Book World editor John Williams' op-ed in The Atlantic , I wonder if that’s too easy. Because with a deck that reads, "The editor of the recently scrapped Book World believes in serving subscribers, not data," I think the matter deserves some unpacking. Williams’ op-ed reads like an editor who knows times have changed, but refuses to be

Building audience growth today requires more than clever tactics—it requires systems. In this episode of Audience Architect , hosts Bill Levine and Rick Ellis talk with Sondra Hadden , Senior Director of Audience Growth and Retention Marketing at Informa TechTarget , about how media organizations can build durable audience engines that sustain growth over time. They discuss how audience teams are navigating fragmented distribution channels, why newsletters and other owned cha

As AI agents increasingly crawl, summarize and recommend content, it’s worth understanding how your site is being interpreted — not just by human visitors, but by machines. There are free tools that can help you start exploring AI visibility and performance.

For B2B media companies, an email address is a critical tool that opens the door to opportunities for revenue generation, lead nurturing, and audience retention. Here’s why an email address is one of the most valuable assets in the B2B media space.