Friday Exchange with guest Rob Keenan, Outsell
Fri, Jul 24
|Zoom details provided after registration
Connect with your peers for an online chat during this afternoon "Happy Hour!"
Time & Location
Jul 24, 2026, 11:30 AM – 12:20 PM EDT
Zoom details provided after registration
About the Event
Hosted by Rick Ellis, this is an interactive conversation among guests and attendees. Participate in the conversation & share your "wins" from the past week and your challenges ahead
Rick's guest will be Rob Keenan, SVP and Practice Lead, B2B Marketing, Media and Events for Outsell. Rob will share insights on current trends and future outlook from Outsell's unique perspective as advisers and analysts of the B2B media industry.
Join MACMA's Friday Exchange to talk all things audience with special guests, real conversations and a fun laid-back "morning happy hour" feel. Hosted by Rick Ellis, this is a “morning happy hour” for audience professionals! Friday Exchange is all about open conversation—sharing what’s working, what’s changing, and what’s challenging across the industry.
Register once and you’re set for the year. You’ll receive a Zoom link to use for all Friday Exchange sessions in 2026, and we’ll send updates as new sessions…