Building Durable Audience Engines: Audience Architect Episode 19 with Sondra Hadden

Building audience growth today requires more than clever tactics—it requires systems.

In this episode of Audience Architect, hosts Bill Levine and Rick Ellis talk with Sondra Hadden, Senior Director of Audience Growth and Retention Marketing at Informa TechTarget, about how media organizations can build durable audience engines that sustain growth over time.

They discuss how audience teams are navigating fragmented distribution channels, why newsletters and other owned channels are more important than ever, and how collaboration between editorial, product, and audience teams can create stronger long-term audience relationships.

If you're responsible for audience development, engagement, or retention, this conversation offers practical insight into how modern media companies are building audience infrastructure that lasts.

What you’ll learn in this episode

• Why audience growth today requires systems—not just tactics

• How media organizations are navigating fragmented distribution channels

• The role newsletters play as critical owned infrastructure

• How audience and editorial teams can collaborate more effectively

• Why retention and trust are becoming central audience metrics

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