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Intent Data is Changing the Game for Media Organizations.
Article by Roberta Muller , MACMA Board Member In this MACMA Sponsor Spotlight , Roberta Muller introduces our members to Bombora. In this insightful interview, Cara Gilmartin, Director, Insights & Enablement, shares how Bombora's Data Co-op helps publishers compete on quality, not scale and discusses AI, personalization and privacy trends will shape the future for media organizations. RM: Welcome to MACMA, the Media Audience and Content Marketing Association. We are excited
jneth08
4 days ago3 min read
Darwin CX on Building Modern Media Companies: Tools, Mindset, and AI Integration
MACMA Sponsor Spotlight, Michael Smith, CTO and Co-Founder of Darwin CX, talks about what it takes to thrive as a modern media company.
MACMA
Dec 1, 20251 min read
Omeda's Email Engagement Report
MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda
MACMA
Nov 7, 20251 min read
Reignite Ad Sales with First-Party Data
State of Audience report, 94% said that digital ads were their most important source of revenue.
Omeda
Aug 8, 20251 min read
Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing
We explore the art and science of audience engagement in the evolving world of media and publishing
Meg Estevez
Jul 21, 20251 min read
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