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What’s Working in Audience Today: Key Takeaways from Omeda's State of Audience 2026 Report
What’s actually working in audience growth, engagement, and monetization right now? And where are teams still struggling? Omeda surveyed media and publishing professionals to understand what is driving progress, where teams are getting stuck, and what leaders should pay attention to next. Omeda’s State of Audience in Media Report 2026 report breaks it down with benchmarks and insights from across the media and marketing landscape—giving you a clearer picture of where to focus
MACMA
Apr 291 min read


Friday Exchange: Real Conversations on Audience Growth
MACMA's new digital series, Friday Exchange, is designed to be more conversation than presentation. Join audience professionals in discussing what’s working, what’s changing, and what’s challenging across audience development, marketing, and media.
MACMA
Apr 101 min read


The audience KPIs that might have saved WaPo's Book World section
When news broke last month of the layoffs at the Washington Post, the narrative painted owner Jeff Bezos as the villain. After reading former Book World editor John Williams' op-ed in The Atlantic , I wonder if that’s too easy. Because with a deck that reads, "The editor of the recently scrapped Book World believes in serving subscribers, not data," I think the matter deserves some unpacking. Williams’ op-ed reads like an editor who knows times have changed, but refuses to be

Alison Martin
Mar 253 min read


From Print to Digital to AI -- Matt Yorke on What's Next?
The fundamentals remain the same but AI is changing how we achieve those goals. MACMA's Bill Levine and Rick Ellis lead this conversation with Matt Yorke. Yorke shares practical steps to take now to use AI to create "remarkable" moments.
MACMA
Feb 121 min read


Darwin CX on Building Modern Media Companies: Tools, Mindset, and AI Integration
MACMA Sponsor Spotlight, Michael Smith, CTO and Co-Founder of Darwin CX, talks about what it takes to thrive as a modern media company.
MACMA
Dec 1, 20251 min read


Omeda's Email Engagement Report
MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda
MACMA
Nov 7, 20251 min read


Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media
What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex...
Meg Estevez
Jul 21, 20251 min read


The Power of Data and its Impact on Audience Growth and Engagement
In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s...
Meg Estevez
Jul 21, 20251 min read
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