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MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda

MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda

Omeda's Email Engagement Report

MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda

3 days ago1 min read

Reignite Ad Sales with First-Party Data

Reignite Ad Sales with First-Party Data

Reignite Ad Sales with First-Party Data

State of Audience report, 94% said that digital ads were their most important source of revenue.

Aug 81 min read

Reach vs. Engagement: What Truly Drives Growth in a Media Company?

Reach vs. Engagement: What Truly Drives Growth in a Media Company?

Reach vs. Engagement: What Truly Drives Growth in a Media Company?

Every content strategy meeting, audience report, and investor update touches on these concepts. But which of the two matters more?

Michael Bennett

Jul 224 min read

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

We explore the art and science of audience engagement in the evolving world of media and publishing

Jul 211 min read

The Power of Data and its Impact on Audience Growth and Engagement

The Power of Data and its Impact on Audience Growth and Engagement

The Power of Data and its Impact on Audience Growth and Engagement

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s...

Jul 211 min read

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