Friday Exchange: Real Conversations on Audience Growth

MACMA launches new digital series for live, interactive discussion on audience strategy and tactics.

Our first Friday Exchange brought together a great mix of media and service professionals for a live, open conversation about audience growth.

No slides. No formal presentations. Just real discussion.

That’s the idea behind Friday Exchange—a space to share what’s working, what’s changing, and what’s challenging across audience development, marketing, and media.

“We want this to feel different from a traditional webinar—this is about real conversation," according to Lisa Pistilli, MACMA president.

In the inaugural session:

• Host Rick Ellis, WTWH Media, launches the Friday Exchange and introduces the participants

• Cam Franko, PMMI Media Group, reviews an AI automated re-engagement program

• Kosti Marko, Arkaea Media Group, dives into the data jungle to show how Claude code could be used to classify write-in job title data

If you couldn’t join us live, you can watch the session here:👉 https://www.youtube.com/watch?v=H5rTjq3rKBo

👉 And if you’re interested in joining future sessions, you only need to register once for the year.