Darwin CX on Building Modern Media Companies: Tools, Mindset, and AI Integration

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In this MACMA Sponsor Spotlight, Michael Smith, CTO and Co-Founder of Darwin CX, talks about what it takes to thrive as a modern media company. Smith emphasizes the importance of unified platforms, real-time audience engagement, and a forward-thinking mindset. He shares how Darwin CX leverages AI for practical applications—such as audience insights, A/B testing, and in-app support—helping publishers scale without replacing jobs. The discussion also touches on global challenges like data ethics and governance, underscoring the need for trust and security in today’s interconnected media landscape. System help teams move faster with less friction. Learn more about Darwin CX.

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