Email and Newsletter Summit 2.0: Strategies for Engagement & Profitability

Thursday, September 26, 2024
Chicago, Illinois

Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00 

CLICK HERE TO REGISTER

This is an in-person event and there is not a remote attendance option. 
Space is limited so register early to guarantee your spot.

Location:
Chicago Yacht Club
400 East Monroe Street
Chicago, IL 60603
https://www.chicagoyachtclub.org/

Please join MACMA for this groundbreaking event.

MACMA Thanks the 2024 Email Summit Sponsors 

Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 $155.00

CLICK HERE TO REGISTER

Event Agenda:

Registration and Continental Breakfast: 9:45-10:15am CDT

Session 1: 10:20am-11:15am CDT
Title: Email and Newsletter Strategies
Description:
Integrating with Product Mix and Profitability: Explore the strategic placement of email and newsletters within the overall product and profitability mix. Discuss the necessary investments in staffing, collaboration and platforms to maximize impact.
Speaker:
Susan Jacobs, SVP Sales, City Brands-Crain Communications and Elizabeth Couch, Director of Audience Engagement

Session 2: 11:15am-12:00pm CDT
Title: Mastering Key KPIs for Effective Audience Engagement
Description:
Delve into the crucial KPIs for email and newsletter performance. Provide actionable insights on how to optimize these metrics to drive decision-making and outline practical engagement tactics.
Speaker:
Patti McGuinness, SBM Audience Development

Lunch: 12:15-12:45pm CDT

Session 3: 1:00pm-1:45pm CDT
Title: Synergizing Audience, Marketing, and Editorial for Enhanced Engagement
Description:
Discuss how collaboration between audience development, marketing, and editorial teams can lead to superior email and newsletter engagement and monetization. Address common content challenges and solutions.
Speaker:
Travis Hessman, VP of Content-Endeavor Business Media

Session 4: 2:15pm-3:00pm CDT
Title: Influence of Email Infrastructure and Technology on Publishing Success
Description:
Cover the impact of email infrastructure leaders and technology on publishing and media, highlighting best practices and innovative solutions.
Speaker:
Andrea Mooney, VP, Audience Platforms | 1P Data | Identity Resolution | Consent Management, Nexstar Media Group

Session 5: 3:00pm-3:45pm CDT
Title: Leveraging a Customer Data Platform as the Source of Truth
Description:
Explain how to utilize a Customer Data Platform (CDP) to unify data across channels, personalize content with AI/ML, and optimize email and newsletter campaigns for maximum engagement and monetization.
Speaker:
AnnMarie Wills, CEO-LeverageLab

Networking Reception: 3:45-4:45pm CDT

Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00

CLICK HERE TO REGISTER

For the months of July and August, MACMA Members are invited to join the Bold Minds Think Tank Virtual Mixer

Founded in April 2020, join our very own Board member, Joanne Persico, co-founder of ONEcount and your peers for off-the-record, forward-thinking conversation.  Covering latest trends like ChatGPT, marketing and sales best practices in a fun, relaxed setting. Bring your favorite cocktail.

Dates: Wednesdays
July 24 (please note the Bold Minds Mixer will not be held on July 31)
August 7, 14, 21, and 28
Time: 5:30 pm ET - 7:00 pm ET
CLICK HERE TO REGISTER