Date:  Thursday, October 31, 2024
Time:  1:00pm - 2:00pm ET
Location:  Zoom
Cost:  MACMA Members - FREE!, Non-Members - $35.00

Elevate Your Data Strategy with First-Party Data and Intent Insights

Is your data strategy feeling a bit spooky with privacy regulations and scaling challenges lurking around every corner? Join us for an enlightening educational webinar, where experts will uncover how publishers in the Bombora co-op are using B2B intent data to transform their first-party data strategies and drive real results.

Special Guests:

Roberta Muller, Senior Vice President Product Development, Northstar Travel Group


Anthony Losanno, Senior Vice President Sales, Content, Emerald

Together with these industry leaders, we’ll explore:

  • How Bombora, a leader in B2B intent data, helps businesses tap into the power of intent-driven insights to target and engage audiences more effectively.
  • How media companies are using intent data to craft compelling audience stories that resonate and boost engagement.
  • Proven strategies to leverage intent data in your outreach and fill your sales pipeline with the right prospects.


Don't miss out on this valuable opportunity to gain insights from the experts and discover how to navigate the challenges of data enrichment in today's landscape. It’ll be a session packed with treats, not tricks!

CLICK HERE TO REGISTER

 

 SAVE THE DATE

Date: Friday, December 6, 2024
Location: Hearst Tower, New York City
FIPP NYC Insider Event: 9:30 AM
MACMA Holiday Extravaganza Networking Party: 12:00 PM

 

 

Programming Schedule

MACMA's core mission is serving the community and supporting audience development professionals at all levels. We achieve this by creating opportunities for education, fostering networking connections, and offering career development assistance. We aim to empower you to learn, grow, and attain your objectives within the rapidly evolving media landscape.

As an organization, we are committed to forward-thinking initiatives with a strong emphasis on emerging technologies. We provide a platform for our members to engage, participate, and share their insights actively. If you have ideas for potential programming, please don't hesitate to contact us at [email protected].

Our programming series exemplifies our dedication to fulfilling our mission. We look forward to your participation in our upcoming events. Keep in mind that MACMA membership also grants you access to exclusive discounts for partner events. Join us in shaping the future of media and audience development!