Where audience strategy meets real execution
Practical insights, peer conversations and real-world strategies for media, marketing and content professionals.
The old audience-growth playbook is being rewritten. Search and discovery are changing, AI is reshaping how audiences find content and direct, known audience relationships matter more than ever. For MACMA Chicago 2026, we're bringing media leaders together to explore what comes next — from rebuilding discovery and strengthening direct audience habits to using first-party data, measuring audience value and connecting content, audience, product, marketing and revenue around sustainable growth.
Join us in Chicago on September 24 for a day of practical insights, candid conversation and peer-to-peer problem solving about how media builds, knows and grows its audience.
Audience Persona Audits featured on Audience Architect
In this Audience Architect episode, Roberta Muller, SVP of Product Development, Northstar Travel Group, and AnnMarie Wills, CEO of Leverage Lab, join host Bill Levine for a practical conversation about audience persona audits — and why many organizations may not know their most engaged users as well as they think they do.
Webinar available Audience-First Media: Turning Trust & Data into Business Value
Audience growth isn't just about acquiring more users—it's about building an audience that creates lasting business value.
In this MACMA webinar, Skift founder Rafat Ali shares how an audience-first approach drives growth across content, events, research, and subscriptions. A panel of audience operators then explores what's actually working today to monetize audiences, leverage AI effectively, and build competitive advantages that endure.
Listen now to hear how leading media organizations are turning trust and first-party data into growth.
At MACMA, we believe in the power of marketing and media to drive positive change and innovation.
Lisa Pistilli, President
