MACMA 2024 Scholarship Information

Giving back to the community– For over a decade, the Media, Audience & Content Marketing Association (MACMA) has provided scholarships to graduating high school seniors and those already enrolled in higher education institutions. We proudly allow deserving students to complete their education and meet their full potential. 

Our scholarship program would not be possible without the help of our members and sponsors.

Eligibility: Applicants must be a graduating high school senior or current college student who will be enrolled in a college/university program during the 2024-2025 academic year who is a MACMA individual or corporate member, the immediate family of a MACMA member, or an employee of a MACMA sponsoring company (as of June 1, 2024). Prior winners are not eligible. Each applicant must complete a current Scholarship Application and essay questions.

Scholarship applications are considered blinded, ensuring that no one on the scholarship committee or anyone involved in the review process is aware during deliberations of a candidate’s identity or relationship to current or former MACMA members or sponsors. Each applicant is judged purely on the relative strength of their application and the quality of their responses.

Each applicant is judged purely on the relative strength of their application and the quality of their responses.

Awards:  A total of 3 scholarship recipients will be selected: Scholarship amounts will be one $2,500.00 scholarship, one $2,000.00 scholarship and one $1,500.00 scholarship.  Winners were announced the second week in August.

Application Process:  
To apply please complete the scholarship application and send it back to MACMA no later than July 15, 2024.

CLICK HERE TO ACCESS THE APPLICATION

Questions? Please contact Tim Bower by email at [email protected]

The Ultimate Resource for Media, Audience, and Content Marketing Professionals

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.

Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry


Full information on the MACMA Podcasts can be found HERE


 MACMA Recorded Webinars

Did you miss a live MACMA Webinar?  Are you a current MACMA Member? 
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.

Not yet a MACMA Member?  CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.

Recent MACMA Webinars: 
(click here for full webinar descriptions)


Title:  Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers:  
Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Title:  Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023 
Speakers:  Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital

 

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