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Webinar available Audience-First Media: Turning Trust & Data into Business Value
Audience growth isn't just about acquiring more users—it's about building an audience that creates lasting business value.
In this MACMA webinar, Skift founder Rafat Ali shares how an audience-first approach drives growth across content, events, research, and subscriptions. A panel of audience operators then explores what's actually working today to monetize audiences, leverage AI effectively, and build competitive advantages that endure.
Listen now to hear how leading media organizations are turning trust and first-party data into growth.
At MACMA, we believe in the power of marketing and media to drive positive change and innovation.
Lisa Pistilli, President
