Mastering Customer Retention Essentials: A Virtual Learning Experience from MACMA
Wednesday, June 5, 2024
Zoom Meeting

Cost for attendance:
No cost for MACMA members but members are strongly encouraged to contribute a minimum of $25.00 to the MACMA Scholarship Fund
$50.00 for non-members (includes individual membership through December 31, 2024)


Opening Remarks at 11:00am
Sessions start at 11:05am
Break at 12:30pm
Sessions end at 1:40pm
Reception from 3:00-4:00pm
All times are EDT.

Join us at the groundbreaking Virtual Learning Experience hosted by the Media Audience and Content Marketing Association (MACMA), where the spotlight shines on the pivotal strategies and tactics essential for the retention and renewal within the #retention economy. This exclusive gathering is dedicated to publishing, media, event companies, and industry trade associations, offering a deep dive into compelling case studies that showcase how to thrive by retaining exhibitors at events, advertisers, paid subscribers, and memberships. While acknowledging the unique challenges faced by publishers and associations, this event underscores the shared focus on renewal and retention as the vital crossroads for both sectors. Attendees will also explore innovative approaches to organically acquiring audiences, emphasizing that the core of sustained success lies in mastering the art of renewal. Don't miss this opportunity to learn, network, and drive your organization towards unparalleled growth in the retention economy.


11:00am – Opening Remarks

11:05am – 11:45am
TITLE: Revolutionizing Reader & Member Engagement: Innovative Strategies for Value Amplification and Community Building

As the landscape of scientific publishing evolves, retaining readers and enhancing member value are paramount. In her talk, Sharon will delve into the innovative strategies Chemical & Engineering News is implementing to not only retain readers but also significantly enhance the value of its offerings as a member benefit of the American Chemical Society. She will explore the multifaceted approach taken to combat member attrition, drive traffic, and build vibrant communities within the chemical sciences sector.

Speaker: Sharon Jane Chua, Director & Publisher - Chemical & Engineering News (a publication of the American Chemical Society)

TITLE: Digital Convergence: Mastering Subscriber and Client Retention in B2B Media and Education

In today’s rapidly evolving digital landscape, the intersection of media and education offers unprecedented opportunities for growth and engagement. Maurice Bakley’s keynote will explore the transformative strategies at the core of subscriber and client retention in the B2B media and education sectors. Drawing from his extensive background, Maurice will dive into effective practices for nurturing long-term relationships with subscribers and clients, focusing on strategic alignment, innovative product development, and exceptional execution.

Maurice Bakley, CEO – Education Week

12:30pm-12:40pm - Break

Panel Discussion:
TITLE: Harnessing Synergies Between Publishing, Media, and Associations for Enhanced Retention and Renewal

In the current digital age, where audience engagement and member retention are more challenging than ever, this panel will explore effective strategies at the intersection of publishing, media, and associations. Our panelists will delve into innovative practices that have successfully driven renewal rates, enhanced member engagement, and strengthened brand loyalty within their respective organizations.

Key Discussion Points:

  • Integrated Strategies for Retention: Insights into how integrated marketing and communication strategies can enhance member and subscriber retention.
  • Leveraging Technology for Engagement: Examining the role of technology in fostering community engagement and personalizing member experiences to boost renewal rates.
  • Innovative Content Delivery: Discussing the transformation of content delivery mechanisms to meet the changing consumption habits of today's audience.
  • Building Value in Membership: Strategies for adding value to memberships and subscriptions that go beyond traditional benefits, including exclusive content, personalized services, and professional development opportunities.


Greg Krehbiel, President-The Krehbiel Group


David Garofalo, Assistant VP of Membership & Communications - Intermodal Association of North America

Jennifer Mosley- Vice President of Marketing - Education Week

Dustin Smith, Co-Founder - HUM

The Ultimate Resource for Media, Audience, and Content Marketing Professionals

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.

Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance

Full information on the MACMA Podcasts can be found HERE

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Recent MACMA Webinars: 
(click here for full webinar descriptions)

Title:  Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Title:  Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023 
Speakers:  Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital


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