Get ready to unleash the full potential
of your marketing efforts!
Join us on June 15, 2023,
for a groundbreaking webinar hosted by MACMA.
REGISTER TODAY

Are you a B2B publisher struggling to discover innovative ways to connect with your target audiences and drive meaningful engagement and new revenue models?
Look no further! We have an engaging webinar tailored just for you.

Date: June 15, 2023
Time: 1pm Eastern
Duration: 1 Hour
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media
Registration Fee:  MACMA Members - FREE! (Non-Members - $35)


We are delighted to present Lindsey Griffith, Manager of Data Technology at Endeavor Business Media, who will share her invaluable insights and success story on utilizing a Customer Data Platform (CDP) to transform unknown audience members into known prospects.
By leveraging content consumption patterns and channel preference data, Lindsey has spearheaded targeted and personalized audience development and monetization initiatives, revolutionizing her organization's revenue model and driving remarkable growth.


Webinar Summary:
In the ever-evolving landscape of B2B media, publishers are constantly seeking innovative ways to connect with their target audiences and drive meaningful engagement. One strategy gaining momentum is the use of Customer Data Platforms (CDPs) to better understand and effectively communicate with unknown audiences. This powerful tool enables marketers to delve deep into customer data, unearth valuable insights, and tailor their messaging for maximum impact. In this presentation, we'll explore how harnessing the power of CDPs can revolutionize your B2B media strategy, allowing you to create targeted, compelling content that resonates with your customers—even when they're a mystery to you.
So, let's dive into the world of data-driven marketing and unlock the potential of CDPs to transform your connection with unknown audiences.

Whether you are a publisher, audience marketer, or industry professional, this webinar is a must-attend event to gain valuable insights and learn from real-world experiences.

Don't miss this opportunity to discover how Lindsey Griffith, in partnership with a CDP,
has transformed her organization's revenue model, achieved growth, and differentiated Endeavor’s brands in the B2B publishing industry.

Register now to secure your spot at our webinar and take the first step towards unlocking growth and staying ahead of the competition!

Secure Your Spot

MACMA members enjoy complimentary access to this webinar, while non-members can join for a fee of $35. Excited about the perks of MACMA membership? Click here to become a member and unlock a host of benefits, including free access to this webinar once you've signed up!
We look forward to welcoming you to this insightful session!

ABOUT OUR SPEAKER:


Lindsey Griffith is a dedicated and innovative Manager of Data Technology with a passion for transforming businesses through cutting-edge technology and data-driven insights. Since joining Endeavor Business Media in 2019, her focus has been on the strategic implementation of Customer Data Platforms, as well as launching exceptional products and services that harness the power of artificial intelligence and personalization. Her expertise lies in understanding the intricate connections between data and customer experience and utilizing this knowledge to drive growth and success for both her team and the company.
As a forward-thinking leader, she is committed to staying at the forefront of technological advancements to ensure the delivery of unparalleled results for clients and businesses.


 

MACMA 2023 Scholarships 

Scholarship Applications are due by July 17th
Giving back to the community– for more than a decade, the Media, Audience & Content Marketing Association (MACMA) provides scholarships, to both graduating high school seniors and those already enrolled in institutions of higher education. We are proud to provide deserving students with the opportunity to complete their education and meet their full potential.

Please Click HERE for additional information and to apply


 

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