Mastering Customer Retention Essentials: A Virtual Learning Experience from MACMA
Wednesday, June 5, 2024
Zoom Meeting

Cost for attendance:
No cost for MACMA members but members are strongly encouraged to contribute a minimum of $25.00 to the MACMA Scholarship Fund
$50.00 for non-members (includes individual membership through December 31, 2024)

SCHEDULE:
Opening Remarks at 11:00am
Sessions start at 11:05am
Break at 12:30pm
Sessions end at 1:40pm
All times are EDT.

Join us at the groundbreaking live event hosted by the Media Audience and Content Marketing Association (MACMA), where the spotlight shines on the pivotal strategies and tactics essential for the retention and renewal within the #retention economy. This exclusive gathering is dedicated to publishing, media, event companies, and industry trade associations, offering a deep dive into compelling case studies that showcase how to thrive by retaining exhibitors at events, advertisers, paid subscribers, and memberships. While acknowledging the unique challenges faced by publishers and associations, this event underscores the shared focus on renewal and retention as the vital crossroads for both sectors. Attendees will also explore innovative approaches to organically acquiring audiences, emphasizing that the core of sustained success lies in mastering the art of renewal. Don't miss this opportunity to learn, network, and drive your organization towards unparalleled growth in the retention economy.

Schedule:

11:00am – Opening Remarks

11:05am – 11:45am
TITLE: Revolutionizing Reader & Member Engagement: Innovative Strategies for Value Amplification and Community Building
As the landscape of scientific publishing evolves, retaining readers and enhancing member value are paramount. In her talk, Sharon will delve into the innovative strategies Chemical & Engineering News is implementing to not only retain readers but also significantly enhance the value of its offerings as a member benefit of the American Chemical Society. She will explore the multifaceted approach taken to combat member attrition, drive traffic, and build vibrant communities within the chemical sciences sector.

Speaker: Sharon Jane Chua, Director & Publisher - Chemical & Engineering News (a publication of the American Chemical Society)

11:45am-12:30pm
TITLE: Digital Convergence: Mastering Subscriber and Client Retention in B2B Media and Education
In today’s rapidly evolving digital landscape, the intersection of media and education offers unprecedented opportunities for growth and engagement. Maurice Bakley’s keynote will explore the transformative strategies at the core of subscriber and client retention in the B2B media and education sectors. Drawing from his extensive background, Maurice will dive into effective practices for nurturing long-term relationships with subscribers and clients, focusing on strategic alignment, innovative product development, and exceptional execution.

Maurice Bakley, CEO – Education Week

12:30pm-12:40pm - Break

12:40pm-1:40pm
Panel Discussion:
TITLE: Harnessing Synergies Between Publishing, Media, and Associations for Enhanced Retention and Renewal

In the current digital age, where audience engagement and member retention are more challenging than ever, this panel will explore effective strategies at the intersection of publishing, media, and associations. Our panelists will delve into innovative practices that have successfully driven renewal rates, enhanced member engagement, and strengthened brand loyalty within their respective organizations.

Key Discussion Points:

• Integrated Strategies for Retention: Insights into how integrated marketing and communication strategies can enhance member and subscriber retention.
• Leveraging Technology for Engagement: Examining the role of technology in fostering community engagement and personalizing member experiences to boost renewal rates.
• Innovative Content Delivery: Discussing the transformation of content delivery mechanisms to meet the changing consumption habits of today's audience.
• Building Value in Membership: Strategies for adding value to memberships and subscriptions that go beyond traditional benefits, including exclusive content, personalized services, and professional development opportunities.

Moderator:

Greg Krehbiel, President-The Krehbiel Group
Panelists:

David Garofalo, Assistant VP of Membership & Communications - Intermodal Association of North America

Jennifer Mosley- Vice President of Marketing - Education Week

Dustin Smith, Co-Founder - HUM