Latest News

MACMA sponsor Leverage Lab helps media companies unlock more revenue from their data by unifying, enriching, and activating audience insights across the enterprise. Founder

When data flows seamlessly across editorial, marketing, sales, and distribution systems, publishers gain the clarity and agility needed to make smarter decisions, personalize reader experiences, and drive sustainable growth. Here’s why system integration has become essential.

By building detailed audience personas and using them to guide editorial, marketing, and sales strategies, publishers can deepen engagement, expand their reach, and strengthen their position as trusted industry voices.

MACMA’s Sponsor Spotlight, Nicole Backaus, Director of Client Success at Omeda

Discover how the Fabricators and Manufacturers Association (FMA) achieved major efficiency gains by simplifying their audience management workflows and maximizing the value of existing data and systems—saving over 100 hours monthly without adding new tools. In this insightful webinar, April Hanrahan, Director of Audience Development at FMA, shares practical strategies on reducing manual tasks, speeding up execution, and improving performance through a back-to-basics approach

State of Audience report, 94% said that digital ads were their most important source of revenue.

Every content strategy meeting, audience report, and investor update touches on these concepts. But which of the two matters more?

We explore the art and science of audience engagement in the evolving world of media and publishing

What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex...

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s...